If there’s one thing IKEA has trained its shoppers to do, it’s to obediently follow directions to pull something together.
Now IKEA’s assemble-it-yourself culture has broadened beyond furniture and into the realm of cooking. IKEA Canada recently teamed up with the advertising firm Leo Burnett to introduce a line of “fill-in-the-blank” graphic recipes printed with food-safe ink on poster-sized bakeable parchment paper.
The quasi-DIY, step-by-step, clearly illustrated recipes in the “Cook This Page Parchment Paper Recipe Series” all call for an IKEA ingredient — packaged frozen salmon or Swedish meatballs sold in the stores’ grocery section, for instance. The ingredient images act not only as a visual cue, but as an additional measurement guide, as well. So basically, you lay out each ingredient (fish, lemon, spices) in the appropriate proportion in the designated space, roll it all up in the parchment paper, put it in the oven and — voila! — dinner.
Full article by Amy Reiter on Food Network.