Having worked with Carlton Screen Advertsing for the past number of years when we were asked to cater for their rebranding launch we jumped at the opportunity. In an effort to target a younger market, the company was investing €2million into rebranding. And they weren’t wrong! Upon arrival guests were hit with images of the new ‘eye’ everywhere – and it looked fantastic. The old star burner in the fire (a sight that will bring many memories to thousands nationwide of old school trips to the cinema) had seen it’s day and was to be replaced with a modern blue ‘eye’.
The sales house theme for the morning breakfast event was “Wide Eye Media – Coming to your Senses. See it. Hear it. Feel it” which we fully incorporated into our menu. A full house of 200 guests enjoyed homemade granola shots with Greek style yoghurt, fresh fruit and fruit compote and for those with the sweet tooth, there was a selection of fresh homemade pastries to be enjoyed with fair trade tea and coffee. Following this delicious breakfast, guests were brought in for a special screening. Thanks WEM, a fantastic event!