Bestseller, the house of fashion to which popular labels Vero Moda, Jack & Jones, ONLY & SONS and Name It (to name a few) belong to, launched their Autumn Winter 2014 collection to clients and press on 1st July 2014 and we were there to feed and water the crowds!
Greeted by a vintage car with a boot full of denims, guests arrived to welcome drinks of prosecco and elderflower cocktails served in branded jars, as well as beers and funky lemonades. While children and models alike practised their catwalk walks for the big show, we prepared branded food trays and wooden boards with drinks and fine food. We began serving delicate canapés to include prosciutto cups with micro satay chicken salad and mini cones filled with goat’s cheese and red pepper mousse, and these went down a treat with the hungry guests!
The models, including big names such as Roz Purcell and Karen Fitzpatrick, worked their magic on the catwalk, all to the tune of the MC for the day, Xposé’s Glenda Gilson, and the fashion was to die for! While one bite food was fitting for the earlier part of the day, after the show the guests were a little more hungry and we couldn’t have that! We then served finger food, including chunky twice cooked chips in Bestseller branded cones and mini beef burgers with mature cheddar and sweet tomato relish. Guests couldn’t get enough of this funky food, all the while enjoying pink lemonade and sparkling prosecco cocktails! And what event is complete without something sweet to finish?! With branded mini cupcakes and cake pops and our mini lemon cones with lemon mousse, the guests were more than satisfied!
The evening press event kicked off with a bang, with people arriving on the doorstep for the big Autumn Winter fashion reveal! The Bestseller offices where full to brim with special guests and our staff cleverly manoeuvred around serving cool drinks. When we served our chunky chips in cones and lamb koftas with raita, the guests where more than happy! They seated themselves for the big unveiling and when the show was over, they heard music from the up and coming Riptide Movement and enjoyed some more cake pops and cupcakes as well as our signature shots of delicious Oreo cookie milkshake. Always a big hit! We were delighted to be part of such a successful day and many congratulations to the Bestseller team for putting it all together, especially to Tara O’Brien for all her hard work. It certainly paid off!